OUR COMPANY
Healthy Body Services, Inc. (HBS) is presently the leading Sports and Diet distribution company in Canada and continues to experience strong growth after over 10 years in business. Having earned the respect of Canadian Sports Nutrition and Health Food Retailers from coast-to-coast, the HBS National Sales Team strives to work even more diligently to provide greater direct-to-retail full product line service and deepen the relationships that are the core of their business.
The staff at HBS actively participates in an athletic lifestyle and our combined knowledge of bodybuilding, fitness and personal training in addition to personal experience using supplements enables us to give competent advice as credible authority figures. HBS distributes athletic performance enhancement supplements and diet products including vitamins, protein powders, creatine, weight loss products, mass gainers, fat burners and essential specialty supplements.
Our vision is to be a leader in providing superior and trusted nutrition products for the Canadian market. Our goal is to become an integral partner of leading US sports nutritional companies in providing Brand development for the Canadian Market.
Healthy Body Services specializes in complete management of the Canadian market for natural and specialty food product manufacturers. We offer our clients valuable capabilities including: customer service, logistics, warehousing, market research, media services, design services and sales coverage. The core strength of our people, combined with our full-range capabilities, provides our clients with the strong infrastructure necessary to compete in the Canadian market.
Our success lies in the capabilities of our people and systems. Our team consists of some of the most experienced people in the natural and specialty products industry. We have developed excellent processes for forecasting, budgeting and tracking sales and spending. We provide strategic operations and sales execution service to help manage your business more effectively through brand development and market penetration for the Canadian market.
CANADIAN MARKET REPRESENTATION
We provide superior retail reach with phenomenal relationships with retailers and stores across Canada including:
HEALTH FOOD STORES
• GNC, Popeye’s, Nutrition House and Reflex are just a few of the larger key retailers that form the backbone of Canadian supplement retailing. HBS represents a major force with each of these retailers having forged these relationships over the past decade. For your brand HBS represents a direct and immediate access to a large and well established customer base.
FOOD, DRUG AND MASS CHANNELS
• The HBS Team’s strong retail experience also extends into the highly specialized Mass Retail segment. HBS has established key relationships with several major national chains including Wal-Mart, Loblaw, Shoppers Drug Mart and Zellers to name a few. This extensive retail experience is further enhanced by our warehousing and distribution logistical expertise; a mission-critical requirement for dealing with importation, big-box retail and large order runs.
CLUB CHANNEL
• Club outlets including Costco and Sam’s Club
CONVENIENCE STORES
• Retailers including 7-11 and Macs stores
NATURAL/SPECIALTY STORES
• Specialty outlets including Whole Foods
SALES
Our national team of in-house experienced and skilled field sales representatives, coast to coast are committed to customer satisfaction and seamless execution across Canada. Through our sales network we can ensure comprehensive coverage and execution into Health Food Stores, Specialty Stores, Food, Mass and Drug channels, Club Stores and Convenience Channel, to allow for immediate launch into the market. We are leaders in new product introductions and specialists in market placement and penetration. Our key account managers are professional, respected and experienced in executing brand management strategies. Our trained and educated Inside Sales and customer service staff handle all internal sales calls, orders and customer service responsibilities. Our approach to sales support is centralized through our Toronto head office to ensure a high level of communication and efficiency. This allows for a flawless execution of product to the stores shelves. We provide a complete and comprehensive reporting package including retailer purchasing and sales tracking to provide measured results.
We are an associate member of the Canadian Health Food Association (CHFA) and participate in both expo’s located in Eastern and Western Canada.
MARKETING SERVICES
HBS employs a full in-house graphics and marketing team to provide direction necessary for development of Canadian specific marketing materials and advertising. We can manage all marketing brand initiatives to reach your customer as well as provide expertise in ensuring compliant bilingual labelling and packaging for the Canadian market. Our expertise in full media buying and our connections with all major Canadian publications allows us to maximize exposure at a fraction of the cost and efficiently drive sales.
DEMO PROGRAM
Our educated promo staff create effective, high-performing selling demos to increase product knowledge and sales at store level. We have over 18 promo staff members with 4 full time demo program staff in the GTA (Greater Toronto Area). Our trained staff participate in retail store or local gym events which include promo programs, sampling, coupon programs or new product launches. All promo employees have been trained and educated in personal training and nutrition and as well participate in our in house training program. We provide seminars to our retailers for increased education for their employees including information about products and selling features.
TRADE FUNDING
We provide a wide array of trade funding including:Co-operative advertising programs, Business development funds, Damage allowances, Promotional allowances and Trade Shows services and planning. As well we offer incentive programs including sampling programs, consumer rebates, and coupon redemptions. Healthy Body Services participates in Consumers Shows across Canada.
DISTRIBUTION
HBS has two fully functional and efficient warehouses geographically positioned to optimize quick shipping turnaround and maximize delivery expectations from retailers. One distribution facility located in Ontario and the second in British Columbia. Our inventory management system includes the ability to provide key reporting information as well as full tracing and tracking of shipments. Managed inventory capabilities provide details in the forecasting of all SKUs within Canada through our administration team in Toronto. Speed of business is crucial to success in distribution and order efficiency is a major key to that success; this is accomplished as any HBS orders received by 3:00pm EST will be shipped out the same day. Our distribution agreements with our carriers allows us to ship to most customers on a next day delivery service. We have EDI (electronic data interchange) order processing.
REGULATORY
The regulatory landscape for Dietary Health and Nutritional Products is radically different in Canada than it is both in the U.S. and Internationally. Understanding this difference is essential to your brands success north of the border. Crucial areas include the following:
Product Licensing
Our in house team of regulatory specialists administer and implement product registration and provide government liaison services with the regulatory bodies within Canada including the Canadian Food Inspection Agency (CFIA) as well as the Natural Health Products Directorate (NHPD). Our facility is NHPD site licensed and we can provide certified quality assurance programs.
HBS Validation of Co-Packers
HBS will work with various co-packers to ensure products produced are permitted entry into Canada.
Canadian Labeling
We provide product labelling review and NHPD compliance as well as complete scientific evaluation and application analysis.
Importation
We have a full, comprehensive and accurate understanding of Canadian customs and excise taxes as well as trade agreements. Our expertise with compliance with the CCRA (Canadian Customs and Revenue Agency) as well as the tariff classifications under the NAFTA Certification process allows us to ensure shipments are cleared quickly and efficiently.
You can rely on us for providing full brand development, sales, marketing and distribution for the Canadian Market. Our Head office is centrally located on the 401, the most highly trafficked highway in North America, 15 minutes from downtown Toronto (Canada’s financial, manufacturing and population capital) and Toronto’s Pearson International Airport providing quick and easy access to our U.S. and International partners.
Healthy Body Services
Head Office
4576 Yonge St., Suite 509
Toronto, Ontario
M2N 6N4
Tel: (416) 223-4561
Fax: (416) 223-9692
Toll Free: 1-800-776-6177